Known as "The Spirit on the Lake," the City of Sheboygan rests on the Lake Michigan shores about halfway along the state's eastern seaboard on Interstate 43. In Sheboygan we like to work hard, and play hard. The central positioning of Sheboygan on Wisconsin's Lake Michigan coast, as well as the Sheboygan River and proximity to outstanding state parks, allows Sheboygan to offer residents and tourists an amazing plethora of recreational activities. Sheboygan's downtown is in the midst of an important revival and offers unique opportunities to join in. Downtown Sheboygan is becoming a cultural destination complete with art, music, nightlife and dining. Three exciting projects breaking ground in 2016 include large-scale residential complexes, with leasable retail space on the first floor, as well as townhouses. This new downtown housing will bring a variety of new faces to Sheboygan's downtown, ranging from young professionals to empty nesters. Downtown will offer its growing number of residents the robust, walkable, urban lifestyle they are looking for, while being steps from beautiful beaches and Sheboygan's lakefront. Sheboygan's Business Improvement District embarked on an exciting rebranding, and is now known as Sheboygan Squared. This effort creates more distinct districts, each with their own amenities, attractions, and vibe. With the new Sheboygan Squared comes new beautification and streetscaping efforts throughout the District, making downtown Sheboygan bright and inviting while providing district identification. These districts, Downtown and Harbor Center, are the heart of Sheboygan and this new branding helps each of them shine.