Beautiful Beachside Niantic CT You're seeking a warm shoreline welcome, captivating walks, fascinating shops, and family entertainment in the perfect American town. You've found your destination on Niantic Main Street, a downtown that embodies small town USA, right down to the local ice cream shops, book shops and independent movie theater. Flower-filled streets invite visitors to: - Stroll the charming Main Street, enjoy waterfront views, explore the mile-long Boardwalk, frolic at five in-town beaches. - Feast at more than fifteen restaurants with culinary styles to suit the most discerning tastes. - Create delicious foods with the freshest ingredients and the bounty of the weekly Farmers Market. - Shop for unique clothing, decor, antiques, collectibles, toys, books, home-made candy. - Connect with family at the beach, ice cream store, Children's Museum, toy store, casual restaurants, and parades. - Play on shoreline trails, kayaks and stand-up-paddleboards on the Niantic River, sailing and motor boating on Long Island Sound. Hometown programs are the inspiration of Niantic Main Street's all-volunteer team, which champions our classic Main Street experience. Volunteers create vibrant community activities all year long, from Restaurant Week, Boardwalk 5K run/walk, flower pot planting, and wine/beer tastings, to Farmers Market, Bargains by the Bay retail festival, children's Halloween parade, and Holiday Stroll on November Small Business Saturday, all presented by Niantic Main Street. Major projects that welcome people to our downtown, like streetscape flower planting, watering, and fund raising, are actively managed by Niantic Main Street volunteers. At the same time, Niantic Main Street leaders provide a vital connection to link businesses, consumers, civic organizations, and local officials. It's a successful package that has created the truly warm experience of small town USA. For a warm shoreline welcome, come join us in beautiful Niantic.