South Main in Memphis, Tennessee is the heart of one of America's most important cities. Memphis has tremendous momentum and is undergoing a major urban revitalization. Home to much more than barbecue and the blues, Memphis is a city of doers, dreamers and believers. It is a city where small businesses and great talents flourish - just consider Elvis, B.B. King and FedEx, or Justin Timberlake, DittyTV and Old Dominick Distillery. For 20 years, South Main has been the city's official historic arts district listed on the National Register of Historic Places and is celebrating the city's bicentennial - "New Century of Soul" in 2019. South Main Street began as a lower industrial district stretching along the mighty Mississippi River housing two train stations, steamboat docks, manufacturing plants and distilleries, and has blossomed into a popular arts and nightlife community that is home to classic architecture, beautiful locally-owned shops and galleries, hundreds of small independent businesses, a grand historic theater, civil rights museum, local farmer's market, boutique hotels and B&Bs, delicious restaurants, and Trolley Night - the city's longest-running street party. South Main is managed by a small, volunteer organization devoted to the growth and well-being of its businesses and residents. The South Main Association wants to reinvest in South Main Street by purchasing music stages and sound equipment for its monthly Trolley Night events as a means of spotlighting the Memphis music scene and its emerging musicians and talent. Help support Memphis, music and South Main!