Benicia is truly a hidden gem in the San Francisco Bay Area with small, hometown charm. Once visitors find our historic downtown, they are enamored by our beautiful waterfront location enhanced by variety of independently owned shops and restaurants. As an accredited Main Street Program, we feel we have many assets to work with to boost our downtown as a premier shopping and dining destination and are dedicated to finding new ways to draw people to our main street. Benicia Main Street would like to implement a grant program for existing downtown businesses to apply for improvements to refresh their business to meet today's consumer preferences. The grant program will include an intensive workshop, one-on-one assistance with business experts, and business improvements in branding, marketing, merchandising, and further technical assistance. By implementing such a program, we believe we will position our downtown businesses to thrive well into the future.