Ashland, Wisconsin is located on the south shore of the Greatest of the Great Lakes...Lake Superior. Ashland is the Historic Mural Capital of Wisconsin with 20 murals painted on the sides of buildings throughout the historic downtown. Take a trolley guided mural tour in the summer or a self-guided mural tour any time of year. You will thoroughly enjoy the beautiful architecture on the historic buildings throughout the district. Our downtown has a healthy mix of businesses that are 98% locally owned and operated from our own South Shore Brewery micro-brewery to the Chequamegon Food Co-op, to the new Cobblestone Hotel property with several retail shops, artesian bakery, and an extraordinary historic movie theater showing the latest smash hits. The Rhinehart Theater showcases fabulous local talent. Ashland's lakeshore is dotted with 3 public beaches and lakefront parks. Enjoy clean, clear, crisp, cold artesian well water from 3 wells throughout the city. Mosey through downtown and take the tunnel underneath the highway to connect you to the beautiful waterfront paved walking trail. The trail loops around Ashland and is nearly a 10-mile loop. Visitors tell us they love the small hometown charm and friendliness they experience from locals when visiting Ashland. Hometown pride is still alive and well in Ashland, Wisconsin, where you'll find yourself NEXT... to the Water!