Rock Springs is the hub for adventure vacations to Southwest Wyoming, an area known for high desert landscape, sage-dotted prairies and wild horse herds. Located in the heart of the Wild West, the city has a long history of welcoming everyone from early-day coal miners and bank robbers (Butch Cassidy earned his nickname working at a butcher shop in Downtown Rock Springs) to pioneers and modern-day travelers. Rock Springs has experienced booms and busts from the coal mining days through the present-day oil and gas economy. In the 1970s, Rock Springs' rugged Wild West lifestyle went a little too wild with drugs, gambling and prostitution tarnishing the town's reputation. There was even a 60 Minutes expose about its lawlessness. At the heart of it all: Downtown Rock Springs, the kind of place most people avoided. Thanks to a lot of hard work, determination and pride in the community, things have turned around. The gritty, can-do attitude and inclusive spirit that pulled the town up by its bootstraps as it reinvented itself time and again has for the last 12 years been led by Rock Springs Main Street. Now, Downtown Rock Springs is an area visitors flock to, rather than avoid. That can-do spirit lead the organization to winning a Great American Main Street Award in 2018 and their work continues. Because of the volunteer-driven program, Downtown Rock Springs continues to grow and thrive, attracting new businesses and development. But new development and ideas take funding. While we've been successful in finding both private and public funding, we can do so much more with the shot this contest offers. Ideas on the horizon include converting a vacant caboose into an Air B&B to offer overnight accommodations, decorative lighting for our underpass, adding music throughout Downtown with wireless speakers, and more.