Dubuque Main Street (DMS) was established in 1985. Since then, ten districts have been acquired accompanying 90+ square blocks and two ports. Reshaping each district takes time and requires each district has its own needs. Current City of Dubuque goals include focusing on two of the ten DMS districts. With limited staff time and capacity, the attention to all districts continuing to develop, especially in retail, has started to become competitive on as retail markets are shifting online. The $25,000 would go towards redevelopment of the currently "too big to manage" website and to create an easier to navigate directory so frequently used. We also would utilize some of the monies to go toward developing collateral materials for the two districts the City of Dubuque is focusing on.